The new venue designed by The Rockwell group will be inside the Crystal Gardens space with no exterior alterations being made. The area will provide a cinematic sound system for Chicago residents and tourists, allowing them to feel using haptic technology, replicate smells using scent systems, all creating an immersive effect that incorporates LIDAR systems. Run by Illuminarium Experiences, the project is expected to cost approximately $30 million with the goal to democratize extraordinary experiences with technology.

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