George Sorich is a Registered Architect with more than 30 years of professional experience in mixed-use, multi-residential design. He is an accomplished leader of multidisciplinary teams across North America and the UK. George has an innate ability to identify emerging housing trends and translates that knowledge to early-stage designs enabling clients, owners and investors to capitalize on ROI. As leader of the Residential sector at NORR, George has identified three key trends that have staying power for the foreseeable future. These trends include adaptability and resiliency, integrated development strategies and a forward-thinking approach to design. He recognizes the value of integrating multiple functional, programmatic, technological and social requirements into a unified, holistic vision for all residential product types from Mid-Rise Podiums to Urban High-Rise to the Build-to-Rent environment.